The rebrand for this regional bank in Western Montana had many components and we could talk for days about the details, but here are the highlights. The project, which started in June and culminated in a full media push in October, began with a name change and new logo. Up to this point, each community bank in their family of banks had a different name. Knowing that this strategy was not sustainable for growth, the goal for the rebrand was to unite under one name.
With the new name and logo completed in mid-July, we crafted a marketing plan and rolled up our sleeves to put it into action. Every aspect was scheduled and a detailed timeline followed to ensure milestones were met on time. From planning to execution, the entire process was a success. Prior to the campaign, the bank had very little brand awareness. After the kick-off, TrailWest Bank reached top-of-mind recognition.